research

There was a lot of researching pre production to be done to be able to get the final idea of the animated production. Because there is only two of us in the group we had to do a lot more than an original group. But with hard work and determination we managed to get it all done. We collected info from the internet to help us choose a target market. We are hoping to get a focus group together to let us know what they think of our idea. We did questionnaires to gather primary research we really wanted to know how the public felt about health and fitness. We needed to know if there was a big gap in the market for animated health and fitness adverts.